In 1999, Mercedes-Benz
initiated the Award for South African Culture, thereby founding the
most prestigious cultural award in South Africa to date. The Award has
been established to give young people working creatively in the field
of culture their first international exposure as well as encouraging
substantial presentations in their country. The Award is presented annually,
each year in a different category. The categories since 2000 have been
Art, Jazz, Sculpture, Choreography, Photography, Poetry, to be supplemented
in the future by Art Projects in Public Spaces and Fashion Design.
Nominees must be
under the age of 40. Until now, circa 80 nominees reached the selection
process. The circa 100 nominees in the various categories foreseen for
2010 will represent the essential core of South African art and culture
in the first decade of the 21st century.

Award
Ceremony 2003 in Museum Africa, Johannesburg
The procedure until
now has been first to convene a preliminary Selection panel composed
of ten representatives from each respective discipline, who are working
in South Africa, invited (with regard to province of origin, public
or academic institution, ethnicity, gender etc) on a quota basis that
reflects the social composition of South Africa. This Selection proposes
between 8 and 10 nominees (as joint nominations lead to a reduction
in the final number).
The next step is to organise a public presentation, after which a second
Jury panel, composed of local and international jurors, selects the
winner. This procedure assures a high level of interaction and expertise.

Kay Hassan in his studio
In 2000, the first award went to the Johannesburg artist Kay Hassan.
The jazz musician Themba Mkhize won the Mercedes-Benz Award in 2001,
and the artist Jane Alexander was awarded in the field of South African
Sculpture in 2002. Jane Alexander's impressive sculptures and photographs
were presented in the public exhibition space Daimler Contemporary,
Berlin, as were Kay Hassan's large-format collages, videos and installations.